All Work
Activation
Pulse Brand Activation
A touring, interactive installation that put the brand into people's footsteps across city centers.
Brief
We had to market the experience — not the ad — to a digital-native audience, and make it repeatable across two cities.
Approach
We designed a modular light tunnel that reacted to each visitor's movement; every interaction generated a personalized visual and a shareable piece of content. The roadshow was modularized to build and strike in a single day.
Scope
- Experience design
- Interactive tech
- Roadshow operations
- Content production
Results
85K
Visitor interactions
12K
Shared content
2
City tour