All Work
Corporate
Horizon Dealer Summit
We built a three-day corporate summit for 2,000 dealers around a single narrative.
Brief
We wanted to turn an annual sales meeting into an experience that pushed dealer motivation to its peak.
Approach
We split the three days into acts around a 'horizon line' metaphor, directing every session like a stage moment. We turned data into stage, and stage into story.
Scope
- Convention production
- Stage design
- Content & presentations
- Hospitality & logistics
Results
2,000
Attending dealers
%41
Motivation lift
3
Days of live sessions