All Work
Launch
Aurora Launch
We staged a tech brand's flagship product in a 360° LED arena themed around a sunrise.
Brief
Aurora wanted its global product launch to deliver the same emotion in a single night — to 1,200 guests in the room and millions of viewers online.
Approach
We turned the venue into a seamless 360° LED shell, building a sunrise in stages through light, sound and scent. The product emerged from darkness on a single beam of light.
Scope
- Creative concept
- Stage & LED design
- Live stream
- Guest management
Results
1.2M
Live views
%98
Guest attendance
320
Press features